Macphie is committed to innovation and it is vital to our future growth. Over 10% of our workforce has roles dedicated to developing new products. Our experienced Marketing and Development teams work proactively to develop innovative solutions to help our customers capitalise on consumer trends, grow their business and their brands, and stay one step ahead of the competition.

We carry out in-depth market and consumer research to understand changing demands. Our NPD programme is driven by three key consumer mega-trends:

Health

Indulgence

Convenience

Our development department consists of three teams of highly qualified food scientists, technologists and home economists. One team is dedicated to developing new and exciting products to strengthen the Macphie branded range and the others respond to customer’s specific requirements creating customised solutions.

They work in partnership with customers to understand their specific consumer and production needs to ensure that we develop the most effective product solutions. Our development department works closely with a number of International sources, including major research institutions and suppliers in the pursuit of new ideas, new ingredients, new processes and new technologies.