10th May 2018
Would the ideal consumer eat anything and everything?
17th January 2018
Love your pancake with new fillings or simple traditional toppings this Shrove Tuesday.
12th January 2018
Warm up this winter with National Soup Month. What better way to warm up than to have a delicious bowl of heartwarming soup.
28th June 2017
Barbecues are booming as the great British public's taste for the grill shows no sign of waning.
We take a look at the hot trends for 2018, from Korean marinades to the surge in seafood.
7th March 2017
Following the introduction of a new sugar tax and advice to cut back from several health organisations such as the World Health Organisation (WHO), consumer attitudes towards sugar and sweeteners are changing.
31st January 2017
Meal delivery kits are fast becoming the new on-trend convenience food. Delivering everything you need to prepare fresh, healthy meals, these kits are ticking all the boxes for trends in 2017 covering clean eating, reduced food waste, meal planning and convenient dining.
20th January 2017
While clean eating is set to continue in its popularity this year, foodies predict that when we indulge, we’ll really indulge!
9th January 2017
We’ve seen a surge in edible flowers decorating our dishes in restaurants, cafes, delis and bakeries. With an air of sophistication, floral decorations can add a splash of colour to any meal.
9th January 2017
Deemed the new ‘cupcake,’ doughnuts are set to rise in popularity this year. With toppings including icing infused with matcha green tea, edible flowers and even gold leaf, doughnuts have become an ‘instagram-able’ favourite and are taking over social media.
5th January 2017
Hygge (pronounced hoo-guh) is a Danish concept that’s sweeping the nation, our bookshelves and our food menus. The Scandinavian notion describes the feeling of complete cosiness created when enjoying good food in good company in warm and safe environments.
21st November 2016
As part of our commitment to innovation, our team stay on top of all the latest food trends; keeping an eye on popular ingredients, new concepts and exciting combinations.
15th November 2016
Halal is a hot topic in the food industry right now and presents a significant business opportunity. Here’s what you need to know about halal.
3rd November 2016
Once hard to come by, retail sales of free from products were valued at £470m in 2015 and are projected to increase by 43% to £673m by 2020 (Mintel).
25th October 2016
The Great British Bake Off, now in its seventh series, attracts thousands of viewers each week despite the news it’s moving to Channel 4 without some of its beloved presenters. However, with such a huge following, what impact is the show having on the baking industry?
6th October 2016
As consumer interest in healthy living grows and the government toughen up on the war against sugar, are you equipped to keep your customers happy?
5th October 2016
While it may only be October, advent calendars and Christmas decorations are taking pride of place on shop shelves. To help ease your customers in to the festive season, here’s our top three foodie treats.
16th September 2016
With sales at major supermarkets up 34% to £365million, prosecco’s popularity is growing quickly. UK consumers now drink more prosecco than champagne, so much so, supplies are even rumoured to be at risk (Telegraph, 2016).
22nd August 2016
It’s no secret that excessive sugar intake is linked to a range of health concerns and, as the government reveals their plans to tackle childhood obesity in ‘Childhood obesity – a plan for action’, sugar remains a hot media topic.
29th July 2016
Searching #ArtisanBread on Instagram produces over 70,900 photos but what has made this carefully crafted range of bakery items so popular?
21st July 2016
Sandwich, sarnie, hoagie, sub – whatever you call it, the sandwich is a key player on the lunchtime menu.
19th July 2016
While cooking with wine is nothing new, using beer as a key ingredient is becoming ever more popular. A recent study shows that 36% of respondees cook with craft beer once a week (craftbeer.com, 2015).
14th July 2016
Following the rise of the ‘breakfastarian’, sales of breakfast items are increasing with on-the-go products reigning supreme.
29th June 2016
One bread trend which is proving extremely popular is the addition of seeds and ancient grains to everyday bakery items.
24th June 2016
Nothing brings people together like a sporting event and where there’s a gathering you can guarantee there will be food. We look at how this year’s summer of sport is impacting food trends.
17th June 2016
Some of the Macphie team recently visited Chicago to check out some of the country’s latest developments in food.
17th June 2016
A part of our ongoing commitment to produce innovative new products, some of the Macphie team visited Chicago to check out some of the key eateries which are inspiring food trends around the world.
13th June 2016
With the war on sugar rife in the UK, the proportion of consumers opting for sweet biscuits crumbled last year by 12% (Mintel, 2015) but this doesn't mean the cookie's going to crumble just yet.
9th June 2016
We all have our firm foodie favourites but it seems we’re becoming a little more demanding when it comes to the classics.
7th June 2016
From the cronut to the blondie, traditional treats are merging, keeping adventurous foodies intrigued.
2nd June 2016
Described as an ‘antioxidant powerhouse’, matcha green tea is said to be mood enhancing and metabolism boosting as well as gluten and sugar free. So it’s no surprise that this super tea is set to be big in 2016.
25th May 2016
As the warmer weather creeps in temperatures rise, consumers look to embrace this popular summertime pastime.
24th May 2016
The Macphie team recently conducted a workshop alongside specialist food suppliers, Andrew Ingredients, to showcase the key coffee shop trends impacting Northern Ireland and Ireland.
19th May 2016
Born between 1982 and 1993, there are around 80 million Millennials making waves in the food and drink market (Forbes).
19th May 2016
Contrast is key in 2016 with consumers looking for a mash-up of tastes, textures and concepts.
22nd April 2016
With 80% of Brits now stating that breakfast is the most important meal of the day (Beacon), this once forgotten meal time is not to be overlooked.
25th November 2015
Superfoods have been in vogue for some time but none are more interesting and unusual as black garlic. It’s been gaining popularity amongst foodies for some time now as it has an abundance of health benefits.
4th November 2015
Of all the trends to reach our shores none are more bizarre than the predicted trend for eating insects. They have been a staple in diets across the world in countries such as Thailand, Ghana and Brazil, 80% of the world’s population already eat them regularly.
13th August 2015
As consumers continue to strive for healthier snack products, the fruit market has come firmly into focus. Among findings from market research groups, Mintel expects the fruit snack market to grow to £7 billion in the UK by 2019.
13th August 2015
The UK was hailed as the barbeque capital of Europe in 2013, cooking up over 125 million barbies, and the trend is showing no signs of slowing down in 2015. While the market evolves, innovation is the key to keeping customers engaged and excited.
25th May 2015
In March this year our category marketing manager, Jane Stork and category marketing executive, Keri Cummings, spent three days taking in the tastes and flavours of London to see what new trends are appearing in the Capital. Here is the second part of the new discoveries they made, and also what emerging trends from last year have taken hold.
28th August 2014
Supermarket audits revealed that raspberry, strawberry, blackberry and blackcurrant are used the most in mixed berry products and apple is used for bulking them out. Blueberries and cherries are being found in more products especially cakes, yogurts and drinks.
21st January 2014
Flavours are becoming increasingly important in both sweet and savoury food lines. In savouries, marinades and dips are increasingly coming in a wide range of spice levels from mild to fiery hot. Additionally fruit salsas, dressings and sauces are also on the rise with strawberry, mango, citrus, pineapple, coconut, cranberry and banana popular flavours.
12th August 2013
Exotic flavours abound; Coconut is a really key flavour just now seen everywhere from fresh coconut water being sold on stands, to coconut cupcakes, macaroons and yoghurts. Sometimes on its own but also with other flavours such as mango, cherry, vanilla and banana.
6th November 2012
The marketing team at Macphie are constantly scouring supermarket, restaurants, food shops and markets to find out what is tickling the great British public’s taste buds. We are forever trying out new products, devouring cookery magazines, blogs and websites, working with our development chefs and speaking to our diverse customer base to find out which flavours and trends are coming through. It’s a hard life, we know!
31st July 2012
The latest grocery share figures from Kantar Worldpanel, published for the 12 weeks ending 2 September 2012, show the grocery market growing at 3.3%.
31st July 2012
Breakfast is the fastest UK growth area in food to go market with all the major players, McDonald’s, Starbucks, Costa Coffee and Pret a Manger upping their breakfast offer.