Insight - Food Trends

Love your pancake this Shrove Tuesday

17th January 2018

275 Views

Love your pancake with new fillings or simple traditional toppings this Shrove Tuesday.

Read more

Warm up this winter with National Soup Month

12th January 2018

132 Views

Warm up this winter with National Soup Month. What better way to warm up than to have a delicious bowl of heartwarming soup.

Read more

Barbecue trends for 2018

28th June 2017

1291 Views

Barbecues are booming as the great British public's taste for the grill shows no sign of waning.
We take a look at the hot trends for 2018, from Korean marinades to the surge in seafood.

Read more

No more sugar coating

7th March 2017

1550 Views

Following the introduction of a new sugar tax and advice to cut back from several health organisations such as the World Health Organisation (WHO), consumer attitudes towards sugar and sweeteners are changing.

Read more

Meal kit delivery dishing up success

31st January 2017

2159 Views

Meal delivery kits are fast becoming the new on-trend convenience food. Delivering everything you need to prepare fresh, healthy meals, these kits are ticking all the boxes for trends in 2017 covering clean eating, reduced food waste, meal planning and convenient dining.

Read more

Gluttonous comfort eating

20th January 2017

312 Views

While clean eating is set to continue in its popularity this year, foodies predict that when we indulge, we’ll really indulge!

Read more

From garden to garnish

9th January 2017

328 Views

We’ve seen a surge in edible flowers decorating our dishes in restaurants, cafes, delis and bakeries. With an air of sophistication, floral decorations can add a splash of colour to any meal.

Read more

Dazzled by doughnuts

9th January 2017

251 Views

Deemed the new ‘cupcake,’ doughnuts are set to rise in popularity this year. With toppings including icing infused with matcha green tea, edible flowers and even gold leaf, doughnuts have become an ‘instagram-able’ favourite and are taking over social media.

Read more

Hygge hype

5th January 2017

255 Views

Hygge (pronounced hoo-guh) is a Danish concept that’s sweeping the nation, our bookshelves and our food menus. The Scandinavian notion describes the feeling of complete cosiness created when enjoying good food in good company in warm and safe environments.

Read more

Bakery trend spotting

21st November 2016

464 Views

As part of our commitment to innovation, our team stay on top of all the latest food trends; keeping an eye on popular ingredients, new concepts and exciting combinations.

Read more
Strawberry tart made using halal approved Mactop Traditional.

Higher demand for halal

15th November 2016

229 Views

Halal is a hot topic in the food industry right now and presents a significant business opportunity. Here’s what you need to know about halal.

Read more

The free from flourish

3rd November 2016

424 Views

Once hard to come by, retail sales of free from products were valued at £470m in 2015 and are projected to increase by 43% to £673m by 2020 (Mintel).

Read more

The Great British Bake Off effect

25th October 2016

686 Views

The Great British Bake Off, now in its seventh series, attracts thousands of viewers each week despite the news it’s moving to Channel 4 without some of its beloved presenters. However, with such a huge following, what impact is the show having on the baking industry?

Read more

Low sugar. High demand.

6th October 2016

343 Views

As consumer interest in healthy living grows and the government toughen up on the war against sugar, are you equipped to keep your customers happy?

Read more

Top 3 sweet treats to beat the winter blues

5th October 2016

375 Views

While it may only be October, advent calendars and Christmas decorations are taking pride of place on shop shelves. To help ease your customers in to the festive season, here’s our top three foodie treats.

Read more

Posh up your menu with prosecco

16th September 2016

371 Views

With sales at major supermarkets up 34% to £365million, prosecco’s popularity is growing quickly. UK consumers now drink more prosecco than champagne, so much so, supplies are even rumoured to be at risk (Telegraph, 2016).

Read more

Goodbye sugar high!

22nd August 2016

473 Views

It’s no secret that excessive sugar intake is linked to a range of health concerns and, as the government reveals their plans to tackle childhood obesity in ‘Childhood obesity – a plan for action’, sugar remains a hot media topic.

Read more

The art of artisan bread

29th July 2016

292 Views

Searching #ArtisanBread on Instagram produces over 70,900 photos but what has made this carefully crafted range of bakery items so popular?

Read more

How to make sensational sandwiches

21st July 2016

267 Views

Sandwich, sarnie, hoagie, sub – whatever you call it, the sandwich is a key player on the lunchtime menu.

Read more

Cooking with craft beer

19th July 2016

348 Views

While cooking with wine is nothing new, using beer as a key ingredient is becoming ever more popular. A recent study shows that 36% of respondees cook with craft beer once a week (craftbeer.com, 2015).

Read more

Patisserie-perfect pastries

14th July 2016

353 Views

Following the rise of the ‘breakfastarian’, sales of breakfast items are increasing with on-the-go products reigning supreme.

Read more

The rise of the super seed

29th June 2016

327 Views

One bread trend which is proving extremely popular is the addition of seeds and ancient grains to everyday bakery items.

Read more

Gold medal food trends

24th June 2016

379 Views

Nothing brings people together like a sporting event and where there’s a gathering you can guarantee there will be food. We look at how this year’s summer of sport is impacting food trends.

Read more

Chicago 2016: Food trends (Part 2)

17th June 2016

368 Views

Some of the Macphie team recently visited Chicago to check out some of the country’s latest developments in food.

Read more

Chicago 2016: Food Trends (Part 1)

17th June 2016

1028 Views

A part of our ongoing commitment to produce innovative new products, some of the Macphie team visited Chicago to check out some of the key eateries which are inspiring food trends around the world.

Read more

Bonkers for biscuits

13th June 2016

310 Views

With the war on sugar rife in the UK, the proportion of consumers opting for sweet biscuits crumbled last year by 12% (Mintel, 2015) but this doesn't mean the cookie's going to crumble just yet.

Read more

A cut above the rest

9th June 2016

417 Views

We all have our firm foodie favourites but it seems we’re becoming a little more demanding when it comes to the classics.

Read more

Hybrid hype

7th June 2016

357 Views

From the cronut to the blondie, traditional treats are merging, keeping adventurous foodies intrigued.

Read more

Green tea and cake: A matcha made in heaven?

2nd June 2016

500 Views

Described as an ‘antioxidant powerhouse’, matcha green tea is said to be mood enhancing and metabolism boosting as well as gluten and sugar free. So it’s no surprise that this super tea is set to be big in 2016.

Read more

BBQ bonanza

25th May 2016

546 Views

As the warmer weather creeps in temperatures rise, consumers look to embrace this popular summertime pastime.

Read more

Coffee shop concepts

24th May 2016

800 Views

The Macphie team recently conducted a workshop alongside specialist food suppliers, Andrew Ingredients, to showcase the key coffee shop trends impacting Northern Ireland and Ireland.

Read more

Meeting the needs of the Millennial

19th May 2016

322 Views

Born between 1982 and 1993, there are around 80 million Millennials making waves in the food and drink market (Forbes).

Read more

Creating the contrast

19th May 2016

480 Views

Contrast is key in 2016 with consumers looking for a mash-up of tastes, textures and concepts.

Read more

Rise of the ‘Breakfastarians’

22nd April 2016

527 Views

With 80% of Brits now stating that breakfast is the most important meal of the day (Beacon), this once forgotten meal time is not to be overlooked.

Read more

Black garlic – superfood!

25th November 2015

399 Views

Superfoods have been in vogue for some time but none are more interesting and unusual as black garlic. It’s been gaining popularity amongst foodies for some time now as it has an abundance of health benefits.

Read more

The buzz around insects

4th November 2015

399 Views

Of all the trends to reach our shores none are more bizarre than the predicted trend for eating insects. They have been a staple in diets across the world in countries such as Thailand, Ghana and Brazil, 80% of the world’s population already eat them regularly.

Read more

Growth in fruit flavours market

13th August 2015

1296 Views

As consumers continue to strive for healthier snack products, the fruit market has come firmly into focus. Among findings from market research groups, Mintel expects the fruit snack market to grow to £7 billion in the UK by 2019.

Read more

UK barbeque report

13th August 2015

1222 Views

The UK was hailed as the barbeque capital of Europe in 2013, cooking up over 125 million barbies, and the trend is showing no signs of slowing down in 2015. While the market evolves, innovation is the key to keeping customers engaged and excited.

Read more

Latest food & bakery trends – part two

25th May 2015

2097 Views

In March this year our category marketing manager, Jane Stork and category marketing executive, Keri Cummings, spent three days taking in the tastes and flavours of London to see what new trends are appearing in the Capital. Here is the second part of the new discoveries they made, and also what emerging trends from last year have taken hold.

Read more

Berry trends

28th August 2014

229 Views

Supermarket audits revealed that raspberry, strawberry, blackberry and blackcurrant are used the most in mixed berry products and apple is used for bulking them out. Blueberries and cherries are being found in more products especially cakes, yogurts and drinks.

Read more

American food trends

21st January 2014

835 Views

Flavours are becoming increasingly important in both sweet and savoury food lines. In savouries, marinades and dips are increasingly coming in a wide range of spice levels from mild to fiery hot. Additionally fruit salsas, dressings and sauces are also on the rise with strawberry, mango, citrus, pineapple, coconut, cranberry and banana popular flavours.

Read more

Latest food & bakery trends – part one

12th August 2013

643 Views

Exotic flavours abound; Coconut is a really key flavour just now seen everywhere from fresh coconut water being sold on stands, to coconut cupcakes, macaroons and yoghurts. Sometimes on its own but also with other flavours such as mango, cherry, vanilla and banana.

Read more

What’s new in the chilled aisle?

6th November 2012

557 Views

The marketing team at Macphie are constantly scouring supermarket, restaurants, food shops and markets to find out what is tickling the great British public’s taste buds. We are forever trying out new products, devouring cookery magazines, blogs and websites, working with our development chefs and speaking to our diverse customer base to find out which flavours and trends are coming through. It’s a hard life, we know!

Read more

Changing shopper behaviour

31st July 2012

185 Views

The latest grocery share figures from Kantar Worldpanel, published for the 12 weeks ending 2 September 2012, show the grocery market growing at 3.3%.

Read more

Breakfast Trends

31st July 2012

221 Views

Breakfast is the fastest UK growth area in food to go market with all the major players, McDonald’s, Starbucks, Costa Coffee and Pret a Manger upping their breakfast offer.

Read more