The afternoon tea trend has been popular now for several years and continues to grow with the majority of hotels offering an afternoon tea service and cafes and coffee shops are quickly following suit.
In March this year our category marketing manager, Jane Stork and category marketing executive, Keri Cummings, spent three days taking in the tastes and flavours of London to see what new trends are appearing in the Capital. Here is the second part of the new discoveries they made, and also what emerging trends from last year have taken hold.
Supermarket audits revealed that raspberry, strawberry, blackberry and blackcurrant are used the most in mixed berry products and apple is used for bulking them out. Blueberries and cherries are being found in more products especially cakes, yogurts and drinks.
Rhubarb has long been seen as having medicinal properties and was originally used as a medicine in ancient China. It was brought to Europe by Marco Polo and has been eaten as a food since the 18th Century.