The popularity of the cupcake continues to rise and show no sign of slowing. Here, Technical Representitive Neil Towse shows you how easy it is to create beautiful, premium cupcakes with a range of Macphie products.
The marketing team at Macphie are constantly scouring supermarket, restaurants, food shops and markets to find out what is tickling the great British public’s taste buds. We are forever trying out new products, devouring cookery magazines, blogs and websites, working with our development chefs and speaking to our diverse customer base to find out which flavours and trends are coming through. It’s a hard life, we know!