Access the Macphie Insight Library

At Macphie we’re here to help our customers get the most out of their business. We conduct regular research into trends and developments in the food industry and share our findings with customers.

If you’d like access to our Insight library, please . Once signed up you’ll also be able to manage your account, get full access to our recipes, create you own recipe library and download brochures.

Strawberry tart made using halal approved Mactop Traditional.

Higher demand for halal

15th November 2016


Halal is a hot topic in the food industry right now and presents a significant business opportunity. Here’s what you need to know about halal.

The free from flourish

3rd November 2016


Once hard to come by, retail sales of free from products were valued at £470m in 2015 and are projected to increase by 43% to £673m by 2020 (Mintel).

The Great British Bake Off effect

25th October 2016


The Great British Bake Off, now in its seventh series, attracts thousands of viewers each week despite the news it’s moving to Channel 4 without some of its beloved presenters. However, with such a huge following, what impact is the show having on the baking industry?

Low sugar. High demand.

6th October 2016


As consumer interest in healthy living grows and the government toughen up on the war against sugar, are you equipped to keep your customers happy?

Top 3 sweet treats to beat the winter blues

5th October 2016


While it may only be October, advent calendars and Christmas decorations are taking pride of place on shop shelves. To help ease your customers in to the festive season, here’s our top three foodie treats.