Insight

Healthy seeded bread products

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Why oats and fibre?

  • Health benefits of oats such as lowering cholesterol, source of dietary fibre and satiety.

Macphie-SeeductionWhy multi-seed?

  • Consumers highly aware of health benefits of seeds
  • Contain high levels of essential fatty acids
  • The full profile of amino acids needed to form complete and digestible protein
  • Vitamins A, B, C and E
  • Minerals calcium, magnesium, potassium, zinc, iron, selenium and manganese
  • Aid to gut transit times

Macphie Seeduction® features and benefits

  • It makes loaves, cobs and rolls
  • A declarable source of fibre (6.3 g per 100g)
  • Contains 13.6% seeds (sunflower, linseed and pumpkin)
  • Seeds contain high levels of essential fatty acids (Omega 3 and omega-6)
  • Contain 2.2% oats
  • Meets FSA salt target for 2017
  • Straightforward in production and packaging, good shelf presence
  • Highly versatile in application, great tasting, on-trend product
  • Vitamins A, B, B6, C and E
  • Minerals: calcium, magnesium, potassium, copper, zinc, iron, selenium and manganese
  • The chemical component L-tryptophan which boosts mood
  • Oats are a good source of slow release energy, which helps to keep blood sugar levels stable and you feeling fuller for longer
  • Has Glycaemic index of 55 or less which is considered low*

*this used to be termed ‘low GI’ with a ‘fuller for longer claim’

  • ‘Towards Health’ positioning

Macphie-breadsMacphie Oat Bread features and benefits

  • Declarable ‘source of fibre’
  • Low Sugar (less than 5g of sugars per 100g of solids)
  • Low saturated fat (saturated and trans fatty acids to be less than 1.5g/100g of solids)
  • 32% Oats per loaf in Oat Loaf
  • Meet FSA Salt target for 2017
  • Has shelf presence and distinctive taste
  • Straightforward in production and packaging