Macphie joins Ledra event in Athens
By Kirsty Matthews | Posted 12th December 2016 | Events
International sales manager, Ian Grainger, and head of food applications at Macphie, Alan Leith, recently attended an event hosted by Ledra Limited, the exclusive distributor for Macphie products in Greece.
The event took place at the British Ambassador’s Residence in Athens on Wednesday 30th November. Ledra invited key industry figures from across Greece to sample the Macphie range of product applications and to discuss opportunities for the Macphie range within their businesses. A creative array of cakes and desserts were prepared by the Ledra applications chefs, Christos and Crista, which were very well received by the 130 guests present for the occasion.
Alan Leith commented, “The event was a great success and it was a fantastic opportunity to present Macphie products to key Greek bakers and patissiers. It’s vital we continue to develop this partnership to further raise our profile within Greece and develop international growth opportunities through Ledra.”
Ian Grainger took the opportunity to thank the Ambassador and Embassy staff for hosting the event and paid tribute to Ledra for this initiative and for bringing the Macphie range to life through their creations, making them relevant to the local market.
Athina Diamanti, General Manager at Ledra Foods also thanked the Ambassador and all the guests for their presence and promised everyone that in 2017 more new products and applications from Macphie will be presented at their next event.