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Macphie launches new Shimmer finishing gel

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Macphie is delighted to announce the launch of a brand new Shimmer finishing gel.

Available in 6kg pails, this brand new product is a soft set gel which provides a shimmering, premium gloss finish for baked goods, desserts and savoury dishes.

shimmer dessert 2Category Marketing Executive, Keri Cummings said, “With such an array of choice on shop shelves these days, our customers are looking for innovative ways to make their products stand out. Producers are placing stronger emphasis on presentation to create the ‘wow factor.’

Shimmer is versatile and easy-to-use on sweet and savoury items and offers an important element of luxury to catch the eye.”

Shimmer doughnut 3The launch of this product was inspired by the growing popularity of iced doughnuts and premium bakery. It’s a fantastic addition to the Macphie portfolio of icings, fillings and toppings and perfectly complements the Macphie range of bakery mixes and desserts.