New limited edition Orange 5th Avenue Icing available
The UK Halloween market has grown from £12 million five years ago to £120 million last year (source The Guardian). Despite the economic recession, the popularity of Halloween looks set to continue. Macphie has everything bakers need to create cakes, muffins and slices, which are more "treat" than "trick". Our range of Mississippi Muffin/Cake mixes and Sensation Cake mixes can be used to produce a range of deliciously, moist seasonal muffins and loaf cakes, for example chocolate chip and orange, toffee apple, mint chocolate or cinnamon and pecan.
Impressive finishing touches can be achieved using 5th Avenue icings, sugar plaques or sweets. A new, limited edition Orange 5th Avenue Icing has been launche
d for Halloween. This versatile icing is suitable for enrobing, dipping or butter-cream topping. Bakers can use it to make pumpkin cakes and cookies quickly and effectively.
Macphie Strategic Marketing Manager, Paula Cormack, says: “Halloween provides an ideal opportunity for bakers to cash in during a relative lull in the calendar year. It’s a really big party time and many bakers find that this is their strongest time for rolling out novelty lines involving vampires, witches and goblins at premium prices.”
“Make sure window displays are inviting and products are well merchandised. Black and orange is a good Halloween palette. Offer the right products at the right time of day. We know that some bakery retailers change their point-of-sale as often as three times a day to match what’s sitting on the counter and entice customers in. Offer a range of lines for different occasions, portability is important for those eating breakfast on-the-go, others want to take treats back to the office to share with colleagues, other items will be taken home and offered as party food.”
What ideas should you include in your Halloween line-up?
Supernatural Beings - Witches, Ghosts, Devils & Demons, Fairies
Creatures of the Night - Bats, Black Cats, Spiders, Webs, Creepie Crawlies
Body parts, Blood & Gore, Skeletons
Scary Monsters - Vampires, Frankenstein, Mummies, Bogeymen, Werewolves
Pumpkins
For spooky Halloween recipe ideas Click here