Macphie has launched a limited edition Chocolate Orange Sensations mix. This decadent chocolate mix is bursting with refreshing orange pieces that add a new taste sensation and moistness to the crumb, once baked. Easy to use and versatile, simply add water and oil to produce mouth-watering muffins, cup-cakes, loaf cakes, brownies, stollen and tray bakes.

Strategic marketing manager, Paula Cormack, said: “The Chocolate Orange Sensations mix has been developed with the ultimate wow factor in mind. Premium cakes are a growth market, where consumers are increasingly willing to experiment with new taste sensations and pay a higher price for more sophisticated products. Britain is a nation of chocoholics, and chocolate muffins and cakes are a staple on most bakers’ shelves, however, the trick is updating them with a twist. Chocolate Orange Sensations mix allows bakers to capitalise on the demand for more adventurous cakes without having to buy in speciality ingredients or grating the zest off hundreds of oranges.”

This joins the market-leading Lemon and Apple and Cinnamon Sensations mixes, which were the first cake mixes to include real fruit pieces. Paula continues: “Macphie is leading the way with innovative, indulgent cake mixes. We are continually refreshing our extensive range with imaginative, innovative and delicious flavour combinations.”