The average UK lunch break is just 27 minutes long (Mintel), as a result the popularity and social acceptability of snacking is changing the way people eat. With an influx of high street stores, convenience food shops, garages and vending machines, as well as the more conventional bakery, restaurant and fast food outlets in the marketplace, there is increased competition in the lucrative lunch time market.
Macphie has a variety of delicious, convenient, easy to use savoury products and recipe ideas giving bakers and caterers the ideal opportunity to expand their savoury lines and gain a share of the £535.8m savoury snacks market.
