Teens tap into top trends in enterprise challenge
By Kirsty Matthews | Posted 30th January 2020 | CSR
Twelve teenagers from local secondary schools were given a taste of careers in the food industry as Macphie’s young enterprise challenge came to an end last week (24 Jan).
Macphie launched the team challenge in November last year at its Glenbervie headquarters when it challenged pupils from Mackie, Mearns and Portlethen Academies to create their own cake business.
After 12 weeks the pupils returned to Macphie’s board room to battle it out for first place. The winning team – Muffin Men from Mackie Academy – made over £40 profit.
This is the second time Macphie has run the challenge as the school groups work towards a Prince’s Trust qualification in enterprise skills.
CSR and engagement executive Louise Shankley said: “The aim of the game was to make a profit but we saw so much creativity and enthusiasm for this project.
“At Macphie, we have teams dedicated to tracking emerging food trends and these pupils were on the ball with their concepts.
“Provenance is a key trend with consumers keen to know where their food is coming from and certain claims adding an element of quality or indulgence. Some of our budding entrepreneurs were quick to point out in their advertising that they’d used not just any bananas, but bananas from Costa Rica, which was a nice touch.
“Nostalgia is another huge trend in food right now with brands tapping into retro flavours and the comfort sought from childhood familiarities.
“One of the groups named themselves Granny’s Scran, pitching their muffins to be ‘just like Granny’s’”
This group’s team leader said: “We wanted our customers to feel like they were back at their grandparents house, enjoying some home baking.”
Mackie Academy teacher Janet Duncan said: “This project takes our learners out of their comfort zone and gives them something to work towards out with the regular curriculum.
“As well as getting creative, for some, this is the first insight into the world of work.
“Going into a board room and presenting to industry professionals is a daunting prospect.
“But we were once again amazed by the confidence and professionalism of the groups.
“We wouldn’t be able to offer this experience without the help of Macphie so to have their continued support is incredible.”