There was a service station with a smile recently as Derbyshire Roadchef employees earned some cinema tickets from Macphie.
The team from Tibshelf had sold the most bakery products in the chain in October and were presented with 30 Odeon vouchers.
The initiative was put together by Macphie with the help of Creed Foodservice, the Gloucester-based family-owned wholesaler that supplies outlets such as the National Trust, Soho Coffee and Dobbies garden centres.
Our Business Development Manager for the South West Graham Legg said, “Technical Representative Claire Powell and I have been working with Roadchef through their supplier Creed, as they were looking to relaunch their bakery items in their own Fresh Food Cafés.
“The cafés cater mainly for the coach passenger, so they were looking for traditional with a twist.
“As well as nutty flapjacks made from our Flapjack Mix, they now have fruit loaves made from our Mississippi Muffin/Cake Mix on offer, as well as lemon muffins with lemon curd, made with our Sensations Mix.
“They promote themselves with freshly baked muffins and cakes, and the service stations also feature strong brands such as McDonald’s, Costa and Leon, so there is stiff competition to win over the motorway traveller.
“The idea behind the Odeon competition was to provide an added incentive for the staff to promote the relaunched bakery offering, and sell into its success.”
Roadchef operates at over 20 service area locations across Britain, mainly in England, and employs over 3,200 people. Its service stations serve more than five million coffees a year.
The November competition is focused specifically on Macphie products, and is running until the end of this month.