The appetite for botanical flavours is in full bloom. According to Innova Market Insights, one in three consumers actively sought out botanical flavours in food and drink over the past year. And it’s not just a passing fancy — Rubix Foods reports that more than two-thirds of Gen Z want to see more floral flavours on menus, underlining both the growth and staying power of this trend.
Celebrated for their unique taste and their perceived wellness benefits, botanicals are striking a chord with consumers who want something refreshing, distinctive, and just a little different. From Red Bull’s Curuba Elderflower summer edition to The Botanist’s turmeric-spiced tofu, menus are blooming with floral and herbal creativity.
With Macphie’s versatile ingredients, it’s easy to bring these fresh flavour notes into your own range. Whether it’s a delicate touch of lavender or a bold elderflower infusion, we can help you add a flourish of botanical brilliance to your summer offering. Click on the images to find the recipes!
