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Insight

Time for tea

The afternoon tea trend has been popular now for several years and continues to...

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Latest food & bakery trends – part two

In March this year our category marketing manager, Jane Stork and category marketing executive,...

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Celebrate Thanksgiving with American-style treats

American trends are set to continue as more US operators open in the UK...

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Berry trends

Supermarket audits revealed that raspberry, strawberry, blackberry and blackcurrant are used the most in...

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Make the most of rhubarb!

Rhubarb has long been seen as having medicinal properties and was originally used as...

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American food trends

Flavours are becoming increasingly important in both sweet and savoury food lines. Savoury In...

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Latest food & bakery trends – part one

Following a 3 day visit to explore London, our marketing team reveal their findings...

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Easy, beautiful cupcake designs

The popularity of the cupcake continues to rise and show no sign of slowing....

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Competing in the new high street

“Life is slowly coming back to the high street, as consumers move to buying...

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How to make perfect Danish Pastries

Macphie has everything you need to make perfect Danish Pastries. Here, Alan Leith, our...

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Think Global

Here we speak to Gillian Williamson, Category Manager and Norman Brockwell, Development Chef, both...

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What’s new in the chilled aisle?

The marketing team at Macphie are constantly scouring supermarket, restaurants, food shops and markets...

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New Sicilian Lemon Pot

NEW Sicilian Lemon Pot Macphie is proud to announce the launch of Sicilian Lemon...

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Working With Interface

Working with Interface Food and Drink Macphie is committed to creating innovative premium products...

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Changing shopper behaviour

The latest grocery share figures from Kantar Worldpanel, published for the 12 weeks ending...

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