simply clever food
A part of our ongoing commitment to produce innovative new products, Macphie monitor trends wordwide....
With the war on sugar rife in the UK, the proportion of consumers opting...
We all have our firm foodie favourites but it seems we’re becoming a little...
Roll out the bunting and look out your best china; the Queen is turning...
Whether it was a strategic step taken to spark interest with the younger generation...
Described as an ‘antioxidant powerhouse’, matcha green tea is said to be mood enhancing...
As the warmer weather creeps in temperatures rise, consumers look to embrace this popular...
The Macphie team recently conducted a workshop alongside specialist food suppliers, Andrew Ingredients, to...
Born between 1982 and 1993, there are around 80 million Millennials making waves in...
Contrast is key in 2016 with consumers looking for a mash-up of tastes, textures...
With some operators reporting a 15% sales uplift on Father’s Day, this annual holiday...
Palm oil is a versatile raw material used as a key ingredient by food...
With 80% of Brits now stating that breakfast is the most important meal of...
Superfoods have been in vogue for some time but none are more interesting and...
Of all the trends to reach our shores none are more bizarre than the...
