When attention spans can be measured in seconds, and consumers are reaching for snacks that promise instant satisfaction and social shareability, shelf standout has never been more important.
Today, colour isn’t just decoration – it’s a driver of desire. From eye-catching cookies to vibrant desserts, colour plays a key role in helping products pop on shelves, in bakery cabinets and across social feeds.
At Macphie, we’ve got all the ingredients and inspiration you need to create captivatingly colourful foods that invite your customers to explore and enjoy a whole spectrum of new culinary experiences.
Colour that connects
In the often-beige world of food (bakery especially), a splash of colour can make all the difference. Bright, joyful and rainbow hues are making their mark in everything from panna cotta to cupcakes – offering a sense of fun and discovery that today’s consumers crave.
It’s a smart move too:
- 36% of consumers say cakes or pastries with multiple colours are more visually interesting and feel more premium. (Foresight Factory, 2021; Barry Callebaut, 2019)
- 69% of UK consumers say new or seasonal colours and flavours make them more likely to try a bakery product. (Mintel, 2023)
With a selection of our products, you can get creative by adding your own colour – helping your range stand out even more.
Our Mactop® Traditional and Mactop® Extra allow you to blend subtle pastels or vibrant colour cues that hold through whipping and display. For dairy-free or vegan creations, Plant-based Cream Alternative offers the same colour-friendly versatility.
5th Avenue® White Icing provides a perfect canvas for tinted icings and coloured finishes, while Macfil® concentrated confectionery fillings let you add eye-catching swirls, stripes or layers of colour through cakes, pastries and desserts.
Together, these products give you the flexibility to run limited-edition or seasonal lines without the need for bespoke SKUs – saving time, cost and complexity while enabling fresh, on-trend innovation.
We all know we eat with our eyes – but now, that first visual impression can also be the one that earns a click, a share or a sale.
Today’s consumers are drawn to products that deliver on multiple levels: taste, texture, aroma and visual appeal. Nearly half (48%) say they’re interested in exploring new sensory dimensions. (Barry Callebaut, 2024)
That means every visual cue matters. Whether it’s the rich brown tones of indulgent chocolate desserts or the playful pastels of spring-inspired bakes, colour has become a vital storytelling tool – one that enhances flavour perception, evokes emotion and creates memorable brand experiences.
These simple visual upgrades don’t just stand out on the shelf or on the menu – they stand out on social too. And in a world where likes often lead to buys, that matters more than ever.
Because when colour meets creativity, your products don’t just look good – they sell good!
Discover how Macphie can help you create products that are as visually striking as they are delicious – www.macphie.com/recipe-categories/taste-of-tomorrow