Life is like a burger loaded with all the toppings – you only get to enjoy it once, so you’d better grab it with both hands and get stuck in. At Macphie, we believe that food is more than just fuel – it’s an experience, a memory, and a way to savour the moment. Whether it’s the comforting taste of a childhood favourite, the indulgence of a rich dessert, or the thrill of trying something new, food plays a starring role in how we live life to the fullest.
Think back to the first time you bit into a freshly baked cake straight from the oven or the comforting warmth of a Sunday roast shared with family. These moments stick with us because food is more than just food – it’s nostalgia, joy, and connection.
Indulgence remains a major driver in consumer food choices, even in times of economic uncertainty. A 2023 Innova Market Insights report found that 85% of global consumers still prioritise their favourite treats, seeing indulgence as an essential part of their lifestyle. Moreover, thefoodpeople found that consumers are saving on in-home purchases in order to have a greater disposable income to spend out of home.
‘Me time’ has become a necessity rather than a luxury, and food plays a central role in this. The occasional treats that break up the day helps act as little escapes. In a world that’s always rushing, taking time to indulge in an act of self-care. A decadent chocolate dessert, a towering burger dripping with sauce, or a luxuriously creamy pasta – these aren’t just meals; they’re moments worth savouring.
Nothing shouts indulgence more than an oozing hot chocolate brownie. Using our Brownie Mix, you can create just that. Why not create this brownie tart to excite your customers even more!
Our recently launched dessert pots, available in both chocolate and salted caramel, are another indulgent sweet treat to add to your menu. Looking for a different way to serve them? By using an epsuma gun, you can siphon the product into pots to create mousse. And you can find plenty more inspirational ideas here.
Continuing on with the desserts theme, over-the-top, extravagant sundaes are everywhere at the moment, with social media having a big part to play on this. Topped with sauces, sweets, biscuits, baked items, the list goes on! Using Macphie Sensation® range, you can create indulgent sundaes with baked inclusions throughout for an added element of delight. Checkout the sensational ideas:
- Cherry Bakewell sensational sundae
- Sticky toffee sensational sundae
- Apple & cinnamon sensational sundae
- Sicilian lemon sensational sundae
- Chocolate orange sensational sundae
And why not go above and beyond by treating your customers to a slice of Bruce! The cake, which originally featured in the film ‘Matilda’, has recently gone viral, with people queuing for hours to get their hands on a slice of the enormous chocolate cake.
Made using our Chocolate Crème Cake Mix, GlenDelight® and Chocolate Frosting, this cake, which consists of multiple layers, is an eye-catching sensation which will lure customers in to get a slice of the action.
Consumers today are seeking unique and memorable experiences. According to a recent report by Forbes, 81% of consumers prefer businesses which offer personalised, meaningful experiences. This shift towards extraordinary experiences is shaping the food industry, driving demand for visually stunning cakes, interactive desserts, and personalised creations.
Furthermore, consumers are demanding more new, innovative formats which offer a fuller sensorial experience than taste alone.
Experiences whereby consumers can interact with their food in more ways than just consuming can go a long way in creating positive memories. A simple way to do this is by adding melting puddings to your menu. Heating up a sauce, such as our Belgian Chocolate o.t.t® dessert topping to allow the consumer to pour over their dessert and reveal a tasty inner within the sphere can add to the overall eating out experience.
Within this, we are also seeing a growing trend of demand for novel combinations. Words such as ‘swavoury’ (sweet and savoury), ‘swalty’ (sweet and salty) and ‘swicy’ (sweet and spicy) which were once unheard of are now becoming buzzwords on menus and social media.
We all know about classic hybrid dishes such as maple glazed carrots and savoury waffles, but unique combinations can help you to stand out. Dishes such as this ice cream blondie burger can help you do just that. By mixing Macphie Blondie Mix through ice cream and sandwiching in-between a brioche bun, you can create an extraordinary swavoury combo.
Cinnamon scrolls are on the up again, with businesses solely focused on them opening up around the UK. For a unique twist on the traditional recipe, add Toffee Sauce, pecan and bacon to create a swavoury treat bursting with flavour.
We now live in a world where scrolling through food content online is as common as eating itself. Social media continues to shape food trends, with visually striking and indulgent creations gaining traction online, such as those mentioned in the article already. Younger generations, in particular, are embracing the ‘more is more’ attitude, driving demand for vibrant, photogenic, and flavour-packed experiences.
Towards the final months of the year, the desire for over-the-top extravagance in flavour and texture rise. Inspired by American trends – where ‘more is more’ reigns supreme – customers are looking for bold flavours, vibrant colours, and indulgent experiences that push the boundaries of creativity.
Limited-edition products, which create excitement and exclusivity, are particularly effective in attracting customers looking for something special. The key lies in a strong base, that allows businesses to innovate without compromising on taste or texture.
That’s where we come in! With the flexibility of our products, you can create a concoction of variations, and customise classic dishes, all using one product.
Head over to our ‘Make more with Macphie’ page to find out more.
With our high-quality ingredients, we make it easy for businesses to offer indulgences that make customers pause, smile, and enjoy every bite. Because if you only live once, why hold back?
For more recipe inspiration, visit www.macphie.com/recipe-categories/you-only-live-once.