Macphie celebrates Veganuary with new vegan certifications - Macphie

Macphie is growing its vegan offering by securing certification from the Vegetarian Society on nearly a third of its branded product range.

The ingredients manufacturer has now achieved certification on 36 of its products – including some of its icings, frostings, bakery mixes and savoury sauces – making it even easier for chefs and bakers to make confident claims on their dishes.

Macphie has invested heavily in expanding its vegan and plant-based range in recent years with some of its most recent product launches including a Plant-based Cream Alternative, Plant-based Demi-Glace and Plant-based Cheese Sauce.

Macphie’s insights and marketing manager Kirsty Matthews said: “What we eat, and the way we eat, is changing. Veganism is on the rise and the trend is showing no signs of slowing.

“Last year, more than 582,000 people worldwide signed up to take part in Veganuary with 82% of participants stating that they maintained a dramatic reduction in their animal product consumption once the month-long trial was up. We anticipate a similar, if not stronger, uptake in 2022 and are working with customers to show that vegan products don’t limit menus, but expand them.”

The certification means Macphie can now display the Vegetarian Society Approved vegan trademark on the relevant products. Each product has been independently investigated to make sure it meets the following criteria:

  • It is free from animal-derived ingredients
  • There is no cross-contamination during production
  • It is GMO-free
  • No animal testing carried out or commissioned

“Our plant-based products have been specifically designed to meet the growing demand for vegan food,” added Kirsty.

“Many of our existing products were already vegan suitable but we felt the approved vegan trademark provided an added layer of assurance for our product users.”

For a full list of Macphie’s vegan certified products click here. And to learn more about the plant-based movement, join Kirsty Matthews and other industry experts for The Caterer Plant-based Virtual Summit on Thursday 27 January as they discuss how to choose the right suppliers to promote your plant-based strategy and how to adapt your menu to suit everyone. To sign up for free, click here.