Simply clever food changes everything. From day one, Macphie was driven by a pioneering spirit and a conviction that clever food isn’t complicated; it’s simply better. We are a truly unique international family ingredient business. A beacon of invention built on a bedrock of timeless values. Trusted partners to the world’s leading food brands we turn ideas into real-world brilliance. At our heart, we’re food people. Crafting it, creating it, living it.
We are Macphie. And this is simply clever food.
As our products evolve, so does our packaging. To reflect who we are today – bold, confident, and forward-thinking – we gave it a fresh upgrade.
Sleeker. Fresher. Eye-catching. New look, same great taste.
Our new look rolls out across all packaging in the coming months, with designs hitting shelves soon. In the meantime, here’s a sneak peek at what to expect.
What’s new?
- Standout design – Designed with you in mind, our new packaging makes it easier to find, use, and enjoy our products
- Macphie logo at the heart – Our logo now takes pride of place on every pack, reflecting our leading role as the key ingredient in countless dishes
- Striking photography – Each pack features bold imagery that highlights the quality of our ingredients
- Inspiring ideas – Scan the on-pack QR code for quick access to recipes and tips that unlock our product’s full potential
- Proudly B Corp – As a certified B Corp since 2015, we now feature the logo on all packaging – a symbol of our ongoing commitment to positive change
- Some things stay familiar – Our iconic red boxes and sacks are here to stay, with a subtle refresh that fits our new look while staying true to how you use them
Kirsty Matthews, Brand Manager at Macphie, explains: “Our product range is constantly evolving, and we wanted our packaging to reflect that progress.
“This new design isn’t just about looking good on the shelf – it’s about making life easier for our customers. The clearer labelling, bolder text and improved imagery all come directly from feedback we’ve received, and we’ve built in usage ideas and QR codes so inspiration is always at hand, while still highlighting the quality and versatility Macphie is known for.”
You’ll start to see our new packs appearing across shelves in the coming months as we roll out the design across the full range – from Tetra and o.t.t® to boxes and bags.
Keep your eyes peeled for the bold new Macphie look – the same great products you love, now with packaging that’s as clever as the food inside.