There’s something special about flavours that take you back – the comforting, familiar tastes that never go out of style.
That’s why we’re excited to introduce three new additions to our Sensations® range: Rhubarb & Custard, Black Forest and Banoffee – each inspired by timeless favourites your customers already know and love.
From the sharp sweetness of rhubarb paired with smooth, creamy custard – a combination long associated with classic confectionery and desserts – to the indulgent richness of Black Forest and the crowd-pleasing appeal of Banoffee, these flavours tap directly into the growing demand for nostalgic bakes with a modern twist.
What sets these apart? Each mix includes real fruit and flavour pieces – from banana and fudge in Banoffee, to cherry pieces in Black Forest and rhubarb pieces in Rhubarb & Custard – delivering bursts of flavour and texture throughout every bake. The result is a more indulgent, premium finish with less need for added ingredients or decoration.
Designed with you in mind, our Sensations® mixes make it easy to create consistently high-quality cakes, muffins and traybakes with minimal effort. With a simple add water and oil method, you can reduce prep time, streamline production and still achieve great flavour and texture across every bake.
Whether you’re looking to refresh your counter, introduce limited-time specials, or bring a sense of familiarity to your range, these flavours offer a simple way to stand out. Nostalgia-led products continue to resonate strongly with consumers, offering comfort, familiarity and a reason to indulge, all of which are key drivers of repeat purchase.
And with their versatility, you can go beyond the basics – think filled muffins, layered traybakes or eye-catching celebration cakes that bring these classic flavour pairings to life in new and exciting ways.
Also in the Sensations® range we have:
Ready to rediscover the flavours your customers grew up with? Explore the new range and get inspired today.