Macphie news | Macphie puts cherry on top of Sensations range

We’re delighted to launch a brand new Cherry Bakewell Sensation flavour to our popular cake mix range.

_MG_6855A complete powder mix for the production of Cherry Bakewell flavoured cake, this new Sensation flavour contains fruit based chips which form pockets of fruity juiciness when baked, adding a delicious taste sensation and a new level of moistness to the crumb.

The addition to our Sensations range has been inspired by a surge in popularity of nostalgic classic flavours, brought on by programmes such as The Great British Bake Off.

Category marketing executive, Catherine Low, commented, “In 2015 the Bakewell tart was voted the nations preferred treat, with over a quarter of people naming it their favourite. The nostalgic flavour has seen a huge surge in popularity and appearing in products ranging from snacks and bars to protein powder and vodka, so we’re confident this new addition will appeal to customers.”

As well as Cherry Bakewell, the Macphie Sensations range includes Strawberries and Cream, Apple and Cinnamon, Lemon, Chocolate Orange and Ginger.