Insight - Macphie

Insight

Make more with Macphie

The mark of truly delicious food is an empty plate and we know that behind the scenes, you don’t want to be weighed down with waste either. When placing your orders, choose products that will work harder for you. Versatile products can allow you to create a portfolio of dishes, without needing a store cupboard…

Sides matter

Despite often appearing at the bottom of restaurant menus, sides matter. No longer an...

Al fresco food frenzy

As the sun visits our skies more often over the coming months, consumers plan...

Celebrating the best of British

“I hope this Jubilee will bring together families and friends, neighbours and communities,” said...

United by food

Many of us have lived our lives in isolation over the last two years....

Are you made to move?

Can your customers grab and go? Or are you holding them back? The food...

Sustainability baked in

A 2020 study showed that 40% of European consumers are influenced by the environmental...

The Caterer’s Plant-based Summit: top tips to takeaway

Speaking at The Caterer’s Plant-based Summit, our insights & marketing manager Kirsty Matthews shared...

More taste, less waste

The mark of truly delicious food is an empty plate and we know that...

Grow your menu

300,000 people – and counting – have signed up to Veganuary 2022 – a month-long pledge...

Appetite for change

What we eat, and the way we eat is changing. Veganism is on the...

Modern nostalgia: it’s what you add that counts

The pandemic saw consumers reaching for more nostalgic food products as they sought out...

Modern nostalgia: pop back in time

Waiting for your Pop Tarts to burst out of the toaster. Rummaging through the...

Season’s grEATings

Christmas 2020 was a bust. One in three households celebrated Christmas Day alone and...

10 ways with béchamel

Béchamel – your Swiss army sauce – has more clever uses than you might...

Destination anywhere: it’s what you add that counts

After all the recent lockdowns and travel restrictions, it’s no surprise that the appetite...

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