Macphie insights | Bakery trend spotting

As part of our commitment to innovation, our team stay on top of all the latest food trends; keeping an eye on popular ingredients, new concepts and exciting combinations.

Recently, some of our bakers took a trip to London to check out some of the capital city’s hottest bakeries, coffee shops and patisseries in search of this year’s sought-after flavours.

Returning from their trip, inspired with new ideas, the team reported on some of the big trends hitting shop shelves.


_mg_0053Combined perfectly with sweet iced doughnuts and luxurious gateaux, passionfruit is a fresh flavour making a big impact in our foodie favourites. We’ve seen an increase in exotic flavours since the Rio Olympics took over our TV screens this summer and passionfruit is the perfect addition for cheesecakes, jellies and other desserts.

Bring the trend to life with this carrot and passionfruit gateau recipe.


_mg_9836One of this year’s superfood sensations has been matcha green tea and this Japanese natural energy booster is appearing in everything from doughnuts to macaroons. Though it adds only a subtle taste, matcha can transform your cakes or desserts with its bright green colour.

Give your customers a boost with these sourdough matcha doughnuts.

Peanut Butter

_mg_9958Made popular by celebrity health experts naming it a ‘healthy fat,’ peanut butter is all the rage. More specifically, peanut butter and jam continue to be an inseparable pairing with their moreish sweet and savoury combination.

Instead of spreading it on toast, our bakers have created delicious peanut butter and jam doughnuts that will be simply irresistible to all ages.


_mg_0073Pistachios are adding texture and colour to cakes, brownies, doughnuts, salads and sandwiches. Recognisable by their green colour, pistachios are a great way to brighten up your dishes without using artificial colours which consumers seem to be shying away from.

Our bakers added pistachios to their delicious brownie recipe to revamp an old favourite.


_mg_0067From coconut oil to coconut water, we’ve being going nuts for coconuts for quite a while and it seems this trend is continuing to seep into other areas of the food industry. Packed into loaf cakes and canelés, coconut remains a popular ingredient which provides a smooth, sweet taste when combined with the right flavours including passionfruit and pineapple.

This recipe combines all the fresh flavours of coconut, passionfruit and pineapple in a simple, comforting loaf cake.

For more information on the latest food trends and industry insight, get in touch with your account manager.