Achieve Scarily Good Results this Halloween

In the world of food, holidays and occasions can make for big business. One occasion which is growing and becoming more popular year on year is Halloween. It was reported last year that almost half of those in the bakery sector noted a major increase in sales during the spooky season, and this year is set to be no different.

Not only is it growing in popularity, but it is also lasting longer. It has moved on from a one-day fright night to a week-long event, classed as spooky season. This change has created a greater sales opportunity. And furthermore, almost half of all consumers now prioritise food & drink over costumes. Based on this, it is crucial you continue reading to gather ideas on how to achieve scarily good results this Halloween!

It can be very easy to run out of ideas to wow your customers during the Halloween season. Luckily, you don’t need to be a wizard to make a whole array of tempting Halloween treats with minimum ingredients and effort. Classic products can be transformed in to creepy Halloween creations by simply changing elements such as the flavour, colour, or shape, to create a sense of desire and excitement.



Adapting product shapes to cater for different holidays and events is one of the simplest ways to catch your customer’s eye. By doing so, you can make an array of products from just one mix. Look out your shape cutters and turn a classic shortbread biscuit into a scary skull head, a creepy spider, or even a ghoulish ghost.


Adding seasonal flavours is another effective way to tailor your products to Halloween. Seasonal pumpkin remains ever-popular, and is devilishly delicious when added to a traditional carrot cake recipe. Toffee apple, sticky toffee and dark berry are other favourites, and will treat, not trick, your customers’ tastebuds.



It is also vital to use colour to make your products stand out from the rest. Orange, black and green are associated with Halloween, and are ideal colours to add to make your treats frighteningly attractive.

With the addition of charcoal it is easy to achieve a brilliant black into frosting and as you can see, adding eyes is such a simple but effective way to really bring things to life

Try turning a classic Swiss Roll orange or green – the result will be scarily good.

The use of icing remains one of the most effective ways to take advantage of the Halloween season. It allows you to get creative, and turn your classic bakes into eye-catching delights.

By simply adding colour to Macphie 5th Avenue® White Icing, you can transform one product into multiple different looks. Try adding black spiders to top your cookies, white cobwebs on top of your shortbread biscuits, or green Frankenstein heads on your doughnuts.


Macphie’s products are extremely versatile, meaning you have the freedom to get adventurous and creative to make stand-out, tasty goods. For more Halloween inspiration, head to