Sensation® range gets even sweeter

Macphie’s Sensation® Cake Mix range just got sweeter with a limited-time addition of sticky toffee flavour.

Macphie has responded to rising consumer demand for indulgent comfort food with the development of a sticky toffee flavour cake mix. The new powder mix contains date pieces, is suitable for vegetarians and is available in 12.5kg bags. When combined with water and vegetable oil it creates an indulgent sticky toffee pudding as well as muffins, loaf cakes and celebration cakes.

Macphie’s marketing and insights manager Kirsty Matthews said: “While health has played a more prominent role in food trends over the last few years, comfort food is back and is here to stay with 69% of consumers saying they will continue to enjoy the same amount of comfort food post pandemic as they did during lockdown.

“There are some flavours that never go out of fashion and sticky toffee is a classic comfort food and dessert menu staple. It was even one of the few desserts to feature on in-home meal kit menus as their popularity rose in 2020.

“Sticky toffee pudding stands the test of time or you can mix things up using a more topical flavour twist whether its caramel miso, pear, apricot or the ever-popular salted caramel. Take advantage of its perennial appeal too by switching its application. Serve hot with toffee sauce for a comforting winter warmer or with a salted caramel sauce, cream and fresh fruit during the summer months. This cake mix also creates a delicious muffin which can be injected with salted caramel filling or topped with cream cheese frosting to create a crowd-pleasing food-to-go option.”

In 2006, Macphie was the first UK company to introduce real fruit pieces into a cake mix with the launch of its Sensation® Cake Mixes. Well known for its juicy inclusions, the range now consists of six flavours – apple & cinnamon, cherry bakewell, chocolate orange, ginger, lemon and sticky toffee.