New and improved sweet bakery products added to the range - Macphie

Macphie has bolstered its sweet bakery range by introducing a brand-new Blondie Mix and an improved Brownie Mix to the current range.

The demand for a high-quality Brownie Mix is continuously rising, with more consumers craving indulgent, American inspired sweet treats. According to Lumina Intelligence Eating & Drinking Out Panel, brownies have seen growth year on year, and it is predicted this won’t end anytime soon.

In addition, demand for food-to-go is continuing to rise, with more and more people treating themselves to a sweet treat whilst out and about.

Based on this, Macphie has improved its recipe, creating a mix which produces an American-style brownie, with a fudgy texture and cracked top.

Alongside our new and improved Brownie Mix, we have also introduced brownie’s cousin to the range – blondie! Blondies are continuing to increase in popularity, with consumers craving the sweet caramel taste which is present in the soft and chewy bakes from your first bite until the last.

Both mixes are very simple to make, as only the addition of water and oil are required to make the delicious sweet bakes.

Our marketing manager Kirsty Matthews said ““The demand for premium sweet treats such as brownies and blondies are continuing to rise year on year. We have improved our brownie mix, ensuring a high-quality fudgy textured brownie can be created using a limited number of ingredients, as previously to make an American-style brownie with our mix extra ingredients were required. In addition, with the popularity of blondie rising, we have introduced a blondie mix which will allow our customers to tap into a growing market, and offer on trend bakes.”

“At Macphie, we pride ourselves on creating simply clever products for our customers, and these two mixes exemplify that. We have made it simple to create these much-loved sweet treats by creating a mix which only requires two further ingredients in water and oil. Bakers have hectic schedules, and so this mix will help create mouthwatering goods using minimal effort, time, and also cost.”

As well as creating classic brownies and blondies, our mixes are ready to go wherever the imagination leads, making them ideal for any season – try adding inclusions or top with 5th Avenue Icings/o.t.t® dessert toppings to customise and keep your offering fresh and on trend.

Kirsty added “We are seeing more people buy sweet bakes as gifts, and also many, particularly those in younger generations, seeking twists on traditional offerings. Our Brownie and Blondie Mixes provide bakers with the perfect foundations to create unique, eye-catching offerings to stay on-trend and to differentiate from the others in the market.

By adding o.t.t® PLUS White Chocolate dessert topping and fru-ti o.t.t® Mixed Berry dessert topping to our Blondie Mix, as well as fresh raspberries and white chocolate, you can create these indulgent, mouth-watering raspberry and white chocolate blondies.

Or perhaps these flapjack topped brownies are more for you – simply top your brownies with Macphie Flapjack Mix to create a unique hybrid offering.

Whichever you choose, our mixes will never let you down.

To find out more, or for inspiration, visit: