simply clever food
As consumers continue to strive for healthier snack products, the fruit market has come...
The UK was hailed as the barbeque capital of Europe in 2013, cooking up...
Why oats and fibre? Health benefits of oats such as lowering cholesterol, source of...
This July is National Ice Cream month and we’ve got some insight to help...
The afternoon tea trend has been popular now for several years and continues to...
In March this year our category marketing manager, Jane Stork and category marketing executive,...
American trends are set to continue as more US operators open in the UK...
Supermarket audits revealed that raspberry, strawberry, blackberry and blackcurrant are used the most in...
Rhubarb has long been seen as having medicinal properties and was originally used as...
Flavours are becoming increasingly important in both sweet and savoury food lines. Savoury In...
Following a 3 day visit to explore London, our marketing team reveal their findings...
The popularity of the cupcake continues to rise and show no sign of slowing....
“Life is slowly coming back to the high street, as consumers move to buying...
Macphie has everything you need to make perfect Danish Pastries. Here, Alan Leith, our...
Here we speak to Gillian Williamson, Category Manager and Norman Brockwell, Development Chef, both...
